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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A content strategist is creating a standardized email header for a new series of marketing campaigns. This header includes the company logo, a dynamic personalized greeting, and navigation links.
To ensure all teams can easily use this header with absolute consistency in future campaigns, how should they create and deploy it?

A) Save a complete email containing the header as a Content Template.
B) Save the header in an external file and require all users to manually copy and paste the code.
C) Rebuild the header from scratch in the email designer for each marketing campaign.
D) Create the header as a Content Fragment to be referenced in different emails or templates.

2. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
B) Set the entire schema to be read-only.
C) Remove the fields from the schema and store them in a separate system.
D) Encrypt the fields in the schema.

3. A marketing specialist is configuring a welcome email and wants to display a personalized hero banner. They want to test three different banner images (A, B, and C) to determine which one drives the highest click-through rate, while also reserving 10% of the audience as a control group that will not receive any of the new images.
In the Campaign's content configuration, how should they set this up?

A) In a Content Experiment, set up two treatments (A and B) and use the third image (C) as the default content.
B) In a Content Experiment, set up three treatments (A, B, C) and additionally configure a 10% hold-out group.
C) Insert a dynamic content block in the email and use a random number function to decide which image to display.
D) Create three separate campaigns, each using a different image.

4. An A/B testing specialist is analyzing the results of an email subject line experiment to determine the statistically significant winner. The test included two new versions (Treatment A, B) and a holdout group.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the specialist interpret these results for the marketing team?

A) Neither treatment is a clear winner, and the test should be run again.
B) The experiment is invalid because the holdout group's open rate is too low.
C) Treatment A should be chosen because its confidence level is exactly 95%.
D) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.

5. A business practitioner is creating an email template that will be used by multiple teams. They want to define specific areas of the email (like the main hero image and the body text) that can be edited by users of the template, while locking down other areas (like the header and footer) to maintain brand consistency.
How can this be achieved when creating the content template?

A) This is not possible; all parts of a template are either editable or locked.
B) By using the "Lock" and "Unlock" functions on content blocks within the template designer.
C) By creating the locked sections as Fragments and the editable sections as standard components.
D) By setting user permissions on different sections of the template.

Solutions: