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Exam Code: MB-260
Exam Name: Microsoft Customer Data Platform Specialist
Updated: Nov 11, 2026
Q & A: 120 Questions and Answers
MB-260 Free Demo download
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| Section | Objectives |
|---|---|
| Topic 1: Activate and integrate data | - Configure integrations with Dynamics 365 and external systems - Export data to downstream applications |
| Topic 2: Enrich and analyze customer data | - Apply enrichment sources - Generate insights and segments |
| Topic 3: Ingest and transform data | - Transform and prepare data for unification - Connect and ingest data from multiple sources |
| Topic 4: Create unified customer profiles | - Match and merge customer data - Define identity resolution rules |
| Topic 5: Configure Microsoft Dynamics 365 Customer Insights (Data) | - Set up and configure Customer Insights environment - Configure data sources and connections |
| Topic 6: Manage, monitor, and secure Customer Insights | - Monitor system health and performance - Configure security and compliance settings |
The MB-260 exam is Microsoft's route to the Microsoft Certified: Customer Data Platform Specialist Associate certification, a credential at the Associate level. Earning it tells the job market you can apply the Microsoft Customer Data Platform Specialist objectives to real work — the kind of proof that moves resumes to the top of the pile. It also connects to a wider certification family covering Microsoft Certified: Dynamics 365 Customer Insights, so the investment compounds. Wanting it is easy; structured practice is what closes the gap.
The numbers in the overview table above become a plan once you divide them: total time over total questions equals your per-item budget, and any question burning double its budget should be flagged and revisited at the end. Rehearse that discipline against a live timer — every FreePdfDump engine session enforces one — until finishing with spare review time feels routine rather than lucky.
Every retake bills the full fee again, so the passing score above is really a budgeting problem. The financially sound approach: drill with FreePdfDump practice questions until your timed scores clear the mark across several consecutive sessions, and only then register. Over-preparation costs hours; re-registration costs money.
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The blueprint above spans 6 domains — read the weightings as your study budget. A domain carrying of the score deserves a matching share of your week, while lighter ones like Activate and integrate data can be maintained rather than marathoned. Work the full topic list above domain by domain, and let the percentages decide where your practice time goes first.
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Work in passes rather than one grind. First pass: move through the 120 questions untimed, mapping weak domains against the blueprint above. Second pass: timed engine sessions, reviewing every error the same day while the reasoning is fresh. Final pass: re-test only your flagged questions until they stop being wrong. Book the exam when your timed scores hold steady, not when your calendar gets impatient.
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
Correct Answer: C 🗳️
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You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: A,B,D 🗳️
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Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.
1. CustomerToContact
2. CustomerToAccount
3. CustomerToWebAccount
You need to advise the team about how they can configure and update these three relationships.
What should you recommend?
Correct Answer: A 🗳️
You are starting an implementation of Dynamics 365 Customer Insights - Data. For the initial setup, you ingest the Contact table and the Lead table from Dynamics 365 Sales and use them in unification.
You need to review the results after completing the first unification run.
Which three results will you be able to review? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Correct Answer: A,C,E 🗳️
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?
Correct Answer: D 🗳️
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