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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Automation rule and user group
B) Automation rule and user queue
C) Form completion action and user queue
D) Form completion action and user group

2. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create a static list to segment the prospects, and then schedule email list sends with completion actions
B) Create an automation rule with rules to segment the prospects and actions send the emails
C) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
D) Create a list using a segmentation rule, then use completion actions on a form for the actions

3. You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A) Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
B) Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
C) Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
D) Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

4. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
B) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
C) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
D) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

5. LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A) The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B) The connector cannot be linked directly to an MCC account.
C) The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D) They should ensure their URL structures can handle parameters before verifying the connector.

Solutions: