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Free Marketing Cloud Consultant MCC-201 Official Cert Guide PDF Download
Achieving Salesforce MCC-201 certification can significantly enhance your career prospects, as it validates your skills and knowledge in Marketing Cloud Connect. The certification also demonstrates your ability to integrate different Salesforce platforms and use them to deliver personalized and effective marketing campaigns. Moreover, Salesforce certification is highly recognized in the industry, and it can open up new opportunities for job roles, promotions, and higher salaries.
Salesforce MCC-201 Exam Syllabus Topics:
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NEW QUESTION # 63
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- B. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- C. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
Answer: D
NEW QUESTION # 64
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Batch file dropped to SFTP
- B. File import to data extension
- C. Salesforce Triggered Sends
- D. Smart Capture form on website
Answer: C
NEW QUESTION # 65
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- B. Use Automation Studio and Salesforce sends with campaign as an audience.
- C. Use Automation Studio to prepare personalization data and initiate journey.
- D. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
Answer: C
NEW QUESTION # 66
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. [email protected]
- D. A [email protected]
Answer: B
NEW QUESTION # 67
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a centralized storage repository of data about objects or people
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is any database that contains subscriber data
- D. A database of record is system in which subscriber's status is maintained
Answer: A,D
NEW QUESTION # 68
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
- A. The contact did not meet the entry criteria.
- B. The interaction has an A/B/n split, and the contact does not meet the criteria.
- C. The contact falls below the High Water Mark.
- D. The interaction allows re-entry only after exiting, and the contact already exists.
- E. The entry event was not fired via Automation Studio.
Answer: A,C,D
NEW QUESTION # 69
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Single Send journey with an API Event entry source
- C. Triggered Send Definition
- D. Transactional Messaging API
Answer: D
NEW QUESTION # 70
What are data extension data retention policies?
- A. Settings to control when a data extension creates a back-up of the data it contains.
- B. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- C. Settings to prevent users from deleting a Data Extension created by another user.
- D. Settings to define when a data extension or the data within the data extension is deleted.
Answer: D
NEW QUESTION # 71
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- C. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- D. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
Answer: D
NEW QUESTION # 72
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi
a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional IP address
- B. An additional private domain
- C. Register the new domain in Setup > From Address Management
- D. An additional Sender Authentication Package
Answer: A
NEW QUESTION # 73
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Enable triggered sends on the Lead object in configuration
- B. Write an Apex Trigger on the Lead object
- C. Create the triggered send definition in the marketing cloud
- D. Create the triggered send definition in the sales cloud
- E. Put a SOAP API in place via the marketing cloud API
Answer: A,B,C
NEW QUESTION # 74
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 24 hours.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 75
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Lookup AMPscript function
- B. Enhanced Dynamic Content Block
- C. LookupRows AMPscript function
- D. Dynamic Content Block
Answer: C
NEW QUESTION # 76
What is the skill set you need to build emails with dynamic content?
- A. SSJS
- B. HTML
- C. CSS
- D. Ampscript
Answer: D
NEW QUESTION # 77
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- B. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: A
NEW QUESTION # 78
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Datorama
- B. Web Analytics Connector
- C. Report Studio
- D. Interaction Studio
Answer: C
NEW QUESTION # 79
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- B. Create a list in each BU and add subscribers with a matching Region to the list.
- C. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
- D. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
Answer: C
NEW QUESTION # 80
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Designer
- B. Data Relationships
- C. Contact Configuration
- D. Entry Source Data Extension
Answer: A
NEW QUESTION # 81
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Send Logs
- B. _Send Data Views
- C. Contact History
- D. Tracking Extracts
Answer: A
NEW QUESTION # 82
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Journey Builder
- B. Automation Studio
- C. Automation Studio and Interaction Builder
- D. Automation Studio and Journey Builder
Answer: D
NEW QUESTION # 83
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Report
- B. Salesforce Data Extension
- C. Salesforce Campaign
- D. Synchronized Data Extension
Answer: A
NEW QUESTION # 84
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Dynamic Content Areas
- B. Guide Template Language
- C. Personalization Strings
- D. Substitution Strings
Answer: A
NEW QUESTION # 85
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Answer: A
NEW QUESTION # 86
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. One parent business unit and a child business unit for each franchise owners
- C. One business unit.
- D. A parent business unit for each franchise owner
Answer: A
NEW QUESTION # 87
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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification that focuses on the integration of Salesforce Marketing Cloud with Salesforce CRM. It is designed for professionals who want to enhance their skills and knowledge in connecting and synchronizing data between the two platforms. The exam covers essential topics such as configuring Marketing Cloud Connect, creating and maintaining data relationships, and setting up and managing synchronization. Successful completion of this exam demonstrates that the candidate has the necessary expertise to effectively integrate Marketing Cloud with CRM, and can help organizations create a unified view of customer data across both platforms.
Salesforce MCC-201 Official Cert Guide PDF: https://pass4sures.freepdfdump.top/MCC-201-valid-torrent.html
