[Mar-2023] MKT-101 PDF Dumps Extremely Quick Way Of Preparation
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Salesforce MKT-101 Exam Syllabus Topics:
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NEW QUESTION 72
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated
- A. ensure subscriber have not subscribed or are undeliverable.
- B. confirm that each content area specified in the dynamic content rules existed.
- C. Identify phrases like click here or free that could be marked as spam
- D. ensure subscriber status at the time of send subscribe or bounced.
Answer: B
NEW QUESTION 73
NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create a schedule automation that runsevery 15 min to import the file multiple times a day.
- B. create a file drop automation to import the files when placed on the specific directory on the
.... FTP. - C. create and AP drivento put the data directly into data extension when any data is changed.
- D. create a schedule automation to import the file and send two email each time when changes were detected.
Answer: B
NEW QUESTION 74
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_online%%
- B. %%view_as_webpage%%
- C. %%vawp%%
- D. %%view_email_url%%
Answer: B
NEW QUESTION 75
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Recurring Send Schedule via Guided Send
- B. Send Email Activity
- C. Triggered Send
- D. Send Flow
Answer: C
NEW QUESTION 76
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _PublicationSubscriber
- B. _ListSubscribers
- C. _Subscribers
- D. _EnterpriseAttribute
Answer: B
NEW QUESTION 77
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line?
Choose 2 answers
- A. Split the audience equally and wait at least seven days to select a winner.
- B. Split the audience equally and automatically choose the winning path based on Open Rate.
- C. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
- D. Split the audience equally and configure a holdback population for a control.
Answer: B,C
NEW QUESTION 78
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes into a data extension, then update status with a query.
- B. Create an automation triggered on unsubscribes from the other system.
- C. Create a suppression workflow for the unsubscribed accounts.
- D. Import unsubscribes with the appropriate status into All Subscribers.
Answer: D
NEW QUESTION 79
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
- A. Filter Data Activity
- B. Random Data Extension
- C. SQL query activity
Answer: B
NEW QUESTION 80
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers
- A. use custom corporate font to match NTObrand
- B. add background colors that match branding
- C. let them be completely image based
- D. style or text for when images do not display automatically
Answer: A,B
NEW QUESTION 81
An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?
- A. Use the Import Wizard to overwrite the records in the data extension.
- B. Use the Import Activity to add new records into the data extension.
- C. Use the Import Activity to overwrite the records in the data extension.
- D. Use the Import Wizard to add new records into the data extension.
Answer: C
NEW QUESTION 82
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
* Commas
* Tabs
* Pipes
* Tilde
* Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?
- A. Tab
- B. Pipe
- C. Comma
- D. Fixed widths
Answer: C
NEW QUESTION 83
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers
- A. A From Name for each store location
- B. A dynamic From Name that pulls in the store location
- C. A new send classification for holiday promotions
- D. A new delivery profile that pulls in store location in the footer
Answer: B,C
NEW QUESTION 84
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
Answer: B
NEW QUESTION 85
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. RMM accounts are unable to support this behaviors.
- B. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- C. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
- D. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
Answer: A
NEW QUESTION 86
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
- B. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- C. Create and send to a sendable data extension containing those needed fields using a query activity.
- D. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
Answer: D
NEW QUESTION 87
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)
- A. Query Activity
- B. Drag & Drop Segmentation
- C. Data Extract Activity
- D. Send Definition
Answer: A,B
NEW QUESTION 88
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