SASInstitute A00-501 : Customer Intelligence 360 Solution Consultant

Exam Code: A00-501

Exam Name: Customer Intelligence 360 Solution Consultant

Updated: Sep 11, 2026

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SASInstitute A00-501 Exam Syllabus Topics:

Section	Objectives
Topic 1: Planning and Asset Management	- Marketing Operations 1. Marketing Plans and Hierarchies 2. Asset Management 3. Workflow Management 4. Budget and Resource Planning
Topic 2: Decisioning and Recommendations	- Customer Decision Management 1. Personalization Rules 2. Next Best Action Concepts 3. Real-Time Decisioning 4. Recommendation Strategies
Topic 3: Campaign and Journey Design	- Customer Engagement 1. Scheduled Journeys 2. Real-Time Journeys 3. Cross-Channel Campaign Management 4. Journey Optimization
Topic 4: Data Collection and Customer Analytics	- Behavioral Data Management 1. Web and Mobile Event Tracking 2. Global Insights and Reporting 3. SAS Tag Deployment 4. Traffic Source Configuration
Topic 5: Web, Mobile, and Email Personalization	- Digital Channel Activation 1. Mobile Messaging 2. Email Campaign Configuration 3. A/B Testing 4. Push Notifications 5. Web Personalization
Topic 6: Solution Design and Consulting	- Customer Solution Development 1. Architecture Recommendations 2. Customer Value Demonstration 3. Implementation Best Practices 4. Use Case Identification 5. Business Requirement Analysis
Topic 7: Customer Intelligence 360 Fundamentals	- Platform Overview 1. Customer Data Collection Fundamentals 2. Omnichannel Marketing Concepts 3. Customer Intelligence 360 Architecture 4. Core Components and Modules
Topic 8: Audience Management and Segmentation	- Customer Segments 1. Cloud Segments 2. Customer Profile Analysis 3. On-Premises Segments 4. Audience Targeting Strategies