CIMA CIMAPRO15-E03-X1-ENG : E3 - Strategic Management Question Tutorial

Exam Code: CIMAPRO15-E03-X1-ENG

Exam Name: E3 - Strategic Management Question Tutorial

Updated: Sep 09, 2026

Q & A: 60 Questions and Answers

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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

Section	Weight	Objectives
Generating Strategic Options	15%	- Strategic directions and growth frameworks - Portfolio analysis and diversification - Innovation and entrepreneurship
Strategic Control and Implementation	10%	- Strategic performance measurement - Implementation planning and change management - Review and adaptation of strategy
Making Strategic Choices	10%	- Evaluation criteria and risk assessment - Strategic alliances and partnerships - Strategic fit and feasibility
Analysing the Organisational Ecosystem	25%	- Internal capability and resource analysis - SWOT and stakeholder analysis - External environment analysis (PESTEL, Five Forces, etc.)
The Strategy Process	20%	- Strategy definitions and levels - Strategic planning and decision-making models - Governance and ethical considerations
Digital Strategy	20%	- Technology risks and opportunities - Digital transformation and business models - Data analytics and strategic use of information

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

Question #1

M is a car manufacturer in Country C.
Every day, at 09.00, members of M's staff practice meditation and Tai Chi for 30 minutes, before their normal workday commences.
M's staff are paid during this time and M considers the practice to be a benefit both to staff and the company.
Staff operate with high levels of efficiency and absenteeism levels are low.
The auditors of M have recommended that M stop these sessions, stating that they consider them to be a waste of time and a drain on resources.
Which of the following aspects of M's culture would the auditors recommendation impact on?

A. Symbols
B. Routines and rituals
C. The organizational paradigm and values
D. Stories and myths

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #2

A direct external change trigger is:

A. An economic recession in an organization's home country.
B. A powerful competitor forcing an organization to cut its prices.
C. A general increase in the use of the Internet by society.
D. The introduction of new environmental protection policies by the government.

Reveal Solution Discussion 0

Correct Answer: D 🗳️

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Question #3

DRAG DROP
AB uses Johnson, Scholes and Whittington's criteria of 'Feasibility and Acceptability' to evaluate potential strategies. AB has begun a project to re-engineer its best selling product.
Apply the appropriate criterion to each of the questions below:
Select and Place:

Correct

Reveal Solution Discussion 0

Correct Answer:

Explanation/Reference:

Question #4

Plush is a medium-sized hotel which recently opened on the outskirts of a city which is popular with tourists. It has a sophisticated website which allows customers to pre-book rooms and additional items, such as meals in its restaurant and tickets for popular tourist attractions in the city.
Plush has listed its website on a popular hotel price comparison website, which allows customers to compare prices and facilities of hotels in the same area and this has resulted in over 60% of Plush's customer bookings so far.
Since listing on the price comparison website, the Sales Manager of Plush has noticed that the prices offered by its nearest competitors have reduced dramatically and their range of special offers have also increased.
Which TWO of Porter's Five Forces have been most affected by the use of the price comparison website by the hotels in the same area as Plush? (Choose two.)

A. Bargaining power of customers.
B. Bargaining power of suppliers.
C. Threat of substitutes.
D. Competitive rivalry.
E. Threat of new entrants.

Reveal Solution Discussion 0

Correct Answer: A,C 🗳️

Question #5

HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)