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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Email Address
B) Subscriber ID
C) Application ID
D) Product Code
E) Name

2. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A) Automation Studio > File Transfers
B) Contact Builder > Data Sources
C) Contact Builder > Synchronized Data Extensions
D) Email Studio > Synchronized Data Extensions

3. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Branding for each business units' profile centers will be inherited from the default business unit setup.
B) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
C) Multi org does not support the standard profile preference center for the business units.
D) Profile/Preference centers are automatically created for each business unit connected through Multi-org

4. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Journey Builder Triggered Sends
B) Marketing Cloud Connect
C) Burst Sending
D) Send Throttling

5. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

A) Child business unit SFTP user should be created
B) Copy the parent SFTP user into each child business unit
C) All child business units should have an individual SFTP user
D) Each business unit should have multiple SFTP users

Solutions: